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End of an Era: April Trasler to retire from Neptunus with Ben Keast named as new UK MD

Neptunus has announced that April Trasler, Managing Director of its UK operation, is to retire on December 31st to be replaced by Ben Keast, the company's current UK Project Director.

Dorrie Eilers, Neptunus Group Sales and Marketing Director, said: “We are immensely grateful to April for her contribution to the remarkable success of our UK business over the past 11 years and we wish her a very happy and well-deserved retirement. The appointment of Ben Keast ensures a smooth transition which will benefit both our staff in the UK and our all-important customers. Under Ben’s guidance the Neptunus brand will continue to go from strength to strength in the UK.”

A stalwart of the temporary structures industry for 38 years, April started her career as a secretary at Owen Brown Ltd in 1981. She was soon promoted to a sales role and served as an Account Manager until 1988 and then became a Board Director, a role she held until her resignation in 2006.

Following a two-year spell as a Freelance Events Consultant, she was invited to join Neptunus Ltd to oversee the company’s re-launch of operations in the UK. Neptunus’ products had originally been sold and promoted in the UK through a partnership set up in 1995 with Owen Brown Ltd — an arrangement that ended after GL Events’ purchased Owen Brown.

As Neptunus Ltd Managing Director since 2008, April has been responsible for the phenomenal growth of the business which is today regarded as one of the market-leading temporary structure suppliers. More/2

April said: “Neptunus Ltd opened for business in January 2009 from a rented office in Leicestershire. From a zero start the company has grown to a position where we are in our own premises in Northampton, we have a healthy turnover and over 40 full-time employees. This team together with our colleagues in Kessel (The Netherlands) have produced some memorable temporary structure projects.

“I have been involved with some fantastic projects and worked with many talented and interesting people over the years, but I feel the time is right for me to move on and leave Neptunus Ltd in the very capable hands of Ben Keast, our Operations Director Tim Hall and our brilliant team in Northampton.

“I first met and employed Ben in 2001 as a Trainee Account Manager at Owen Brown Ltd and he joined Neptunus Ltd in 2012 where he has continued to develop an in-depth understanding of all types of events. Ben’s skills include exemplary levels of service and building long-term relationships with clients and suppliers alike. I am delighted that he will be taking the helm and am confident that his experience, practical approach and likeability will ensure the business continues to thrive.”
As Project Director Ben is responsible for delivery of major assignments. He said: “I’m delighted to be appointed Managing Director for the UK and I am looking forward to the exciting challenge of building on the successful foundations laid by April to take the business to even greater heights in the future.”

Ben will take up his new role from January 1st, 2020.

A further part of the reshuffle of the UK management team sees Tim Hall promoted to Operations Director.

April Trasler: Career highlights
During a career spanning four decades April has been involved in numerous high-profile events — many of them in the world of sport where she has overseen assignments including:
• London 2012 Olympic and Paralympic Games
• The Commonwealth Games
• The Rugby World Cup
• Royal Ascot
• The British Grand Prix
• The Epsom Derby
• The Volvo Masters, Spain
At Neptunus April was responsible for securing major contracts for London 2012 which formed the launch pad to build the Neptunus brand rapidly in the years following the Olympic Games. She also won contracts at The XX Commonwealth Games in Glasgow in 2014.

In 2016 she won Neptunus’ most prestigious contract to supply structures to Royal Collection Trust Ltd (RCT) — the organisation responsible for commercial operations at the UK’s Royal Palaces.
Neptunus was honoured to be selected to create a dramatic new-look with a series of bespoke structures designed especially for the Buckingham Palace Summer Opening season which attracts over half a million visitors each year.

In addition to Buckingham Palace, Neptunus’ state-of-the-art systems have become the temporary buildings of choice at some of the world’s biggest and most high-profile events including the Rugby World Cup, Royal Ascot, Masterpiece London, Frieze London and Frieze Masters Art Fairs, RHS Chelsea Flower Show, Farnborough International Airshow and high profile assignments for NATO including the opening of the organisation’s new headquarters in Brussels. April was also responsible for Neptunus being awarded a prestigious tennis contract to supply the flagship hospitality structure for the Fever-Tree Championships at Queen’s Club from 2020.

She has also spearheaded Neptunus’ drive to develop its semi-permanent division where the company supplies temporary buildings to a vast range of commercial markets including supermarkets, airports, schools & colleges, car showrooms and warehouses.

Under the guidance of April Neptunus has been recognised through a host of prestigious award wins. In 2016 and 2018 it was named the UK’s Best Temporary Structure Supplier in the Event Production Awards. It twice won UK’s Best Structure Company at the Festival Supplier Awards in 2017 and 2019. In December 2018 Neptunus also received the accolade of the UK’s Best Enterprising Business in the SME National Business Awards, being selected as ‘Best in Class’ from multiple different industrial sectors.

About Neptunus
Founded nearly 80 years ago, Neptunus remains a family-run business known for the creativity and innovation of its temporary structures. With a head office in The Netherlands and divisions in the UK, Belgium, Germany, France, Poland and Austria, Neptunus has a proven track record in the design, manufacture and delivery of all types of temporary buildings. Neptunus Ltd is a wholly owned subsidiary of Neptunus BV based in The Netherlands. Its UK operation is located in Swan Valley, Northampton, where the company has purpose built offices, storage and maintenance facilities. Neptunus has over 450,000 square metres of high quality structures in a wide range of styles. With cassette flooring systems, Neptunus' flexible and spacious structures provide ideal solutions for short-term or longer-term rental requirements. For more information visit:

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28th August 2019