Tony Laurenson's GIG moves into the brewery business
Global Infusion Group (GIG), one of the UK's leading catering, logistics and brand support companies, has announced a partnership with Hertfordshire's Haresfoot Brewery which sees GIG's Founder and Managing Director Tony Laurenson joining the Board.
GIGs investment in Haresfoot sees the brewery, which was established in 2014 by eight local friends and businessmen from in and around Berkhamsted with a passion for craft ale, relocating to GIGs nearby Chesham headquarters in Buckinghamshire the New Year.
Tony Laurenson said: Im delighted to welcome Haresfoot Brewery to our site. Partnering with companies throughout the world has played an important role in GIGs success over the last 32 years and Im really looking forward to the potential of having a brewery in the fold.
He added: As a local lad myself, and with the GIG business based locally, I am extremely proud of my roots. Although we trade across the globe we are also a business that is constantly looking for opportunities closer to home. Its why we launched our Bonnie May Events enterprise in 2014 so that local people and businesses can access our expertise. Haresfoot Brewery is a great concept to bring back local brewery traditions to this area, and with GIGs support Im sure we can really help to grow the business.
Tony Laurenson left with Scott Carter
The Brewery produces a range of craft beers including Conqueror's Premium Bitter, Lock Keeper's Ale and Totem American IPA and has exciting plans for expansion. Haresfoots ales are sold across Buckinghamshire, Bedfordshire and Hertfordshire and some pubs in London. Haresfoot has also been sold as far afield as Bristol, Glasgow and Edinburgh.
Scott Carter, Haresfoot Brewerys founder and Head Brewer, says: We are delighted that GIG is now an investor and we welcome Tony Laurenson to the Board. The partnership brings a sustainable cost base from which we can grow. GIG is a global catering, brand support and live event specialist and the two companies see a multitude of exciting opportunities to collaborate bringing Haresfoot beers into new markets evolving and developing the brand.
About Global Infusion Group
Originally launched in 1984 as Eat to the Beat – an artist, production and crew catering business specialising in backstage catering services for music, entertainment, film and TV industries – the company has catered many of the biggest names in the entertainment world.Eat to the Beat provides backstage catering support for international tours, major festivals such as Glastonbury and Reading, concert venues and TV and film locations. Additional divisions were added to the Eat to the Beat brand as the business evolved and diversified and now includes a bespoke corporate & private party planning, catering and event design division (GIG…fyi)since 1988; global sport and automotive event catering (GIG SPORT) since 2002 and a logistics and brand support division to promote predominantly food and drink products (e2B Logistics) since 1997. All divisions trade under the umbrella of Global Infusion Group which has its UK headquarters in Chesham, Bucks. The company has catered functions at iconic locations such as Buckingham Palace and 10 Downing Street to the Great Wall of China and the more remote; the Ice Fields of Inner Mongolia. GIG were also on site providing catering at London 2012 and Sochi 2014 Olympic Games.GIG has established international offices in California, United States, Qatar, Middle East and Shanghai, China catering across Asia and the Far East. It is soon to open a branch in Brazil to service the South American market. The group employs around 170 full-time staff world-wide supported by up to 3,000 freelance professional specialists to support the hundreds of global events and functions it works at each year.
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PAUL SMITH ASSOCIATES
2nd December 2016