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Alpha LSG strengthens Senior Leadership Team with two key appointments

London January 15, 2016: Alpha LSG has made two significant appointments to bolster its Senior Leadership Team.

Reporting directly to CEO Alex Forbes, Richard Wood has joined as Managing Director to specifically lead Alpha LSG’s London-Heathrow business while Paul Gurnell has become UK Sales and Marketing Director.

Richard (pictured left) has a broad range of senior level experience across various sectors and most recently was Site Director at Dairy Crest’s largest UK operation where he held full profit and loss responsibility for a £300m turnover business and delivered a comprehensive and highly successful turnaround plan. His strong working relationships with internal and external stakeholders as well as his extensive operational background means he is highly experienced with various approaches to drive continuous improvement.

Richard takes full responsibility for all activities within Alpha LSG’s London-Heathrow business and will focus on delivering the next phase of its business strategy.

Paul (picture right), who has worked for Unilever, GlaxoSmithKline and most recently Amazon, will be responsible for the development and execution of the company’s UK business development as well as its sales and marketing strategy. Also based at London-Heathrow, he will be working closely with the Senior Leadership Team to ensure the sales strategy is aligned with operational delivery for commercial viability.

His previous role was Head of Vendor Management for one of Amazon’s key business accounts. During his time as Director of Consulting at Kantar Retail, his responsibilities included working with external clients to identify business opportunities through the use of intelligently applied sales data and trend analysis.

Alex Forbes, said: “We are delighted to announce Richard and Paul’s appointments and wish them every success in their new roles. They are both joining at a very exciting time for the company and are looking forward to the challenges ahead. Individually they bring unique skills sets that are crucial to complete our Senior Leadership Team as we look to deliver our next phase of business strategy.”

He added: “We have specifically recruited Paul without direct industry experience as we are keen to gain insight and knowledge from other sectors to broaden our capabilities. His digital commerce knowledge is particularly exciting for us as we look to develop our business through the utilisation of innovative digital platforms.”

15th January 2016