Ringing the changes – De Boer launches iPhone appDe Boer is once again at the forefront of cutting edge technology with the launch of its own iPhone app: “De Boer Covers All”. Responding to the worldwide explosion of interest in new media, the internet and social networking sites, De Boer has launched its free iPhone app. This is to provide a single point of entry to the De Boer Twitter feed, YouTube media, product and showcase images and information. It also links to a selection of relevant industry news sources such as Adage, SportBusiness, KHL Rental News and Property Wire as well as the contact details of all De Boer’s sales offices. De Boer is a leading international supplier of temporary structures to the event industry as well as business, retail and government. The company keeps ahead of the field in a hugely competitive environment by investing heavily in new products and solutions. The same contemporary outlook inspired De Boer to embrace the power of the mobile phone network. “The mobile phone industry is becoming a very important marketing and communication channel. Next to the social media, where De Boer is already active, this new app is a valuable addition to be able to inform the target audiences of the latest developments of our company and provide instant and easy access to our product portfolio”, says Onno Koole, Group Marketing & Communications Manager of De Boer. The app can be downloaded for free from Apple’s App Store in iTunes: 01 July 2010 About De Boer:De Boer is one of the leading international suppliers of temporary accommodation for large events and festivals, storage purposes, airport baggage handling and supermarkets. De Boer was established in 1924 and is headquartered in Alkmaar, The Netherlands. The company now has offices in The Netherlands, Germany, the United Kingdom, Belgium, Austria, France, Spain, Sweden and Dubai. De Boer is also represented in Qatar, Russia, China and the USA. It employs more than 350 people internationally and during high season another 150 temporary workers are deployed. NPM Capital has been major shareholder since August 2005. www.deboer.com MEDIA CONTACT: PAUL SMITH ASSOCIATES
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De Boer's iPhone app.
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