De Boer’s style and flourish set to wow visitors at RHS ChelseaA flurry of activity is under way at London’s historic Royal Hospital as De Boer personnel work their magic to create stunning structures set to make this year’s RHS Chelsea Flower Show an event to remember. Having cultivated an enviable reputation at the world-famous floral extravaganza over the past 11 years, De Boer has expanded its structural repertoire with a spectacular array of designs for the 2010 showstopper, which takes place between May 25 and 29. The Brackley-based company has started building the show’s ‘jewel in the crown’ centrepiece, the Great Pavilion with its 12,000-square-metre floor space equivalent to the size of two football pitches. This unique design, created by linking two large modular Delta System structures via a specially adapted A-frame structure, has proved a huge hit with organisers and exhibitors alike. The Great Pavilion will spring to life with a burst of colour from 100 stunning displays of plants including a hundred maple trees, and exhibitor Raymond Evison will unveil the new Clematis Diamantina, a beautiful free-flowering blue-purple, compact double clematis. Among the pavilion highlights is the Continuous Learning section which has been revamped by one of the world’s best designers, Andrew Fisher-Tomlin, to promote the ‘Power of Plants’ through 11 displays depicting locations around the world. De Boer’s impressive Gala hexagonal tent pavilion with a high pagoda roof will serve as the bandstand for the annual horticultural show’s live music and entertainment. But De Boer’s structural showcase doesn’t end there. The company is also responsible for building structures for on-site catering and offices for RHS staff. At Plateau Pantry, one 3m-by-3m Pyramid structure will be used for ‘back-of-house’ catering with a further five 4m-by-4m Pyramids at Creek Gate serving as offices for show staff. For the catering area at Western Avenue Food Court, De Boer will build three 8m-by-8m Chalet structures joined together in an “L” shape to create a stylish hospitality pavilion. RHS on-site headquarters including offices and hospitality areas at North Front Offices will be accommodated in a 600-square-metre A-frame structure. Kate Morrison, De Boer’s Key Accounts Manager, said: “Each year, the RHS Chelsea Flower Show delights, amazes and entertains visitors with its innovative garden designs and exhibits. And every year, we at De Boer revel in creating structures with the wow factor to entertain event-goers while at the same time meeting the needs of organisers and exhibitors. We are delighted to be involved with this event for the 11th successive year.” This year’s event plays host to 600 exhibitors from all over the world including Show Gardens, Urban Gardens, Courtyard Gardens, floral exhibitors, floristry displays, educational displays and garden product exhibitors. Some of the gardening world’s best designers including Tom Stuart-Smith, Andy Sturgeon, Robert Myers and Thomas Hoblyn will showcase their talents at this year’s show. Professor Stephen Hawking, renowned physicist and author of the iconic book A Brief History of Time, is due to make a guest appearance at this year’s event after being the inspiration for one of the show garden designs. The Stephen Hawking Garden for Motor Neurone Disease reflects the passage of time with a path leading past prehistoric plants such as mosses and ginko biloba, roses and plants discovered by Darwin through to the present day. It is also expected to offer a glimpse into the future with olive and fig trees if the global warming prophecy comes to fruition. In the middle of the garden will be a black hole, a subject Prof Hawking spent years researching. The RHS Chelsea Flower Show routinely attracts more than 150,000 visitors annually from all over the world making it one of the must-see events of the year. 04 May 2010 About De Boer:De Boer is one of the leading international suppliers of temporary accommodation for large events and festivals, storage purposes, airport baggage handling and supermarkets. De Boer was established in 1924 and is headquartered in Alkmaar, The Netherlands. The company now has offices in The Netherlands, Germany, the United Kingdom, Belgium, Austria, France, Spain, Sweden and Dubai. De Boer is also represented in Qatar, Russia, China and the USA. It employs more than 350 people internationally and during high season another 150 temporary workers are deployed. NPM Capital has been major shareholder since August 2005. www.deboer.com MEDIA CONTACT: PAUL SMITH ASSOCIATES
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An aerial view of a previous RHS Chelsea Flower Show
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